The collaboration with Malin began on a small scale but soon developed into something more comprehensive. When she wanted to elevate her brand and create a clear web design for photographers, she entrusted me with the process.
Together, we shaped a complete visual identity that reflects both her photography and floral work, supported by a digital presence that feels calm, warm and personal.
About the client
Photography rooted in presence and nature
Malin runs M Photography in Trollhättan and has worked as a professional photographer for many years. She specialises in emotional wedding and family photography, while also taking on assignments for businesses.
Her imagery is characterised by presence and a natural visual language, often captured outdoors.
Alongside her photography, Malin grows locally sourced seasonal flowers, which she offers for weddings, celebrations and family events. This creates a beautiful balance between creativity and grounded craftsmanship, something that runs through her entire business.
A clear brand and website structure for photographers
At the start of our collaboration, Malin wanted to refine her brand and create a stronger sense of cohesion. She needed a logo that could represent both photography and floristry, along with an updated website where everything connected naturally.
Scope of work
- Brand consultation and technical support
- Logo and brand design
- Colour palette and typography
- Visual identity adapted for Pixieset
- Website structure and content
- SEO optimisation
- Landing page for business photography
From concept to Pixieset website design
We began by exploring the feeling Malin wanted to communicate. Since much of her work takes place outdoors and includes floristry, foliage became a natural starting point for the logo.
I developed an organic visual expression that feels both refined and soft, suitable for her entire brand. The stylised M with integrated leaf elements became a symbol that connects photography and nature seamlessly.
Next, I implemented the new visual identity within Pixieset. I restructured the website, refined existing texts and adjusted them to become clearer, more engaging and SEO friendly.
We highlighted the floral offering in a dedicated section and created a landing page for corporate photography. I also added a subtle thank you flow and placed enquiry forms where they feel intuitive and supportive of the user journey.
Although Malin describes herself as not particularly technical, the process felt smooth and empowering thanks to clear communication and ongoing support.
A complete visual identity for a photographer
Malin now has a visual identity and website that feel cohesive and professional. The logo communicates an organic and natural tone, while the colour palette and typography create a calm and harmonious overall impression.
The Pixieset website has gained clearer structure, stronger calls to action and an improved user journey. This complete web design for photographers strengthens both Malin’s brand and her clients’ experience.
By combining strategy, design and technical structure, we created a platform that supports her business both visually and practically, while leaving room for growth.
“I recommend Erika in every possible way. She has helped me with many aspects of my business, from logo and web design to technical support. Erika is always clear in her guidance and supports me smoothly with everything I cannot manage myself. She communicates quickly, acts decisively and has a strong eye for detail. I am very happy with the result.”
— Malin Broberg, M Photography
Reflection: Simplicity, feeling and a strong foundation
Working with M Photography has been both joyful and meaningful. It has been a privilege to contribute to a brand that combines aesthetics, personality and nature so naturally.
We continue to stay in touch, and as a bonus, Malin is also the photographer behind the portrait images you see of me on this website.
Would you like to create a brand and web design for photographers that truly feels aligned with who you are? You are welcome to explore my services here.