Working with strategic design for digital education, where content, structure and feeling come together, is always especially rewarding. The project with Nordic School of Feng Shui also became a personal assignment, as feng shui has been a long standing personal interest of mine.
When Susanna Qvarfordt, head of the school, reached out about developing their digital presence, it felt both natural and inspiring to begin the collaboration.
About the client
Nordic School of Feng Shui is an established education provider that has offered courses and certification programmes in feng shui since 1999. With a strong focus on balance, harmony and wellbeing, the school combines Eastern wisdom with a modern Nordic approach.
All courses are delivered live online via Zoom and are aimed at both private individuals and professionals. Participants follow a comprehensive course structure, from introductory level through to certification, and receive course materials ahead of the start.
The school is authorised by Svenska Feng Shui Förbundet, ensuring a high level of quality and professionalism throughout the education.
Strategic design for digital education in practice
Susanna wanted a renewed brand expression that felt professional, serious and harmonious, while still carrying an Eastern sensibility and academic depth. Together, we developed a cohesive visual identity that communicates knowledge while also inviting new participants.
The primary colour, a deep navy blue, was Susanna’s own choice. I built the colour palette around this base and introduced a sandy beige tone inspired by her home in the Gothenburg archipelago. This created a balance between calm, clarity and nature.
The logo was not originally part of the assignment. However, I suggested a simplified version that would better align with the new visual identity. After a few careful adjustments, we arrived at a symbolic and refined result.
A website with clear structure
When working with strategic design for digital education, website structure is essential. I approached the site from the visitor’s perspective and restructured the content into clear sections. The goal was to guide the right person to the right course without confusion.
I adapted and optimised the texts with SEO in mind, improving visibility on Google so more people could discover the education digitally. We also linked terms and policies directly from the registration form, an often overlooked detail that adds both clarity and trust.
Design that supports future growth
During the project, we also discussed future possibilities. Susanna has clear ambitions, and I have acted as a strategic sounding board along the way. She values that I combine technical knowledge with a modern perspective on how digital solutions can support growth.
For that reason, we built the website with flexibility in mind. It is ready to evolve as the business expands.
Strategic design for digital education is not only about aesthetics. It is about creating structure, building trust and laying a foundation for sustainable growth.
“Everything has been excellent. Clear communication and a smooth process. What I appreciated most was that you truly understood what I wanted to express and the feeling I wanted to convey. You are very skilled and I would love to continue working with you. I would absolutely recommend your services to others.”
— Susanna Qvarfordt, Nordic School of Feng Shui
Reflection: When design becomes part of a larger journey
I have personally been curious about feng shui for more than ten years. That made it especially meaningful to work with this school, which I had encountered long before I met Susanna. Being part of shaping both the brand and the digital experience now feels like a circle closing.
What made this project particularly rewarding was the balance between respecting what already existed and allowing something new to emerge. Susanna took over an established foundation and wanted to make it her own. Together, we created space for that transformation.
If you would like to create a brand that reflects your vision and strengthens your digital presence, you are welcome to explore my services here.