Creating a harmonious digital presence for Sat Nam Atma Yoga became an assignment filled with depth and meaning. From the very beginning, the project went beyond design. I focused on building a digital whole that gives space to transformation, safety and self awareness.
The collaboration with Camilla is one of my longest running partnerships and we continue to work together whenever new needs arise.
About the client: A business grounded in inner balance
Sat Nam Atma Yoga is run by Camilla Fogelgren in Vänersborg, Sweden. Her work centres around Kundalini Yoga, which she has been teaching since 2018, supported by more than fifteen years of personal practice.
With a background as a nurse and a holistic approach to health, Camilla guides people towards inner balance and self connection in a safe and inclusive environment.
In addition to Kundalini Yoga, she offers Hormone Yoga, Shamanic Yin Flow, Restorative Yoga, Reiki healing, astrological readings and coaching with a particular focus on high sensitivity.
The business also operates from a physical space called HEAL Vänersborg, a wellbeing centre where several practitioners work side by side.
Creating a harmonious digital presence through visual identity
Our professional collaboration began in 2019, but my relationship with Camilla’s work goes back even further. I attended her very first independent Kundalini Yoga class in autumn 2018 and have practised with her every term since. The trust and presence she conveyed from the very beginning became the foundation for our creative collaboration.
The first step was to create her logo, business cards and website. Since then, we have continued to build and refine the brand. This includes an updated logo and a completely new website launched in early 2024.
I have also designed printed materials such as roll ups and brochures, and provided ongoing support in both technical and strategic brand matters.
All with the intention of strengthening a coherent and authentic digital presence.
Utdrag från Varumärkesguiden
From concept to harmonious digital presence
Because Camilla works intuitively and has limited technical experience, our collaboration has always been based on mutual trust. When I suggested updating both the logo and the website, she had no hesitation in letting me take the lead.
The new concept was shaped around Camilla’s own inner journey and the transformation she facilitates through her work. We added a booking system for individual sessions, Reiki healing and events, which resulted in new bookings just three days after launch.
For term based yoga classes, we kept a simple registration form to maintain clarity and ease. Every decision in the process supported a harmonious digital presence that reflects Camilla’s values and way of working.
Alongside this, I also created the logo and concept site for HEAL Vänersborg. It is the shared space where the yoga takes place and where other wellbeing practitioners operate.
A digital experience built on calm and trust
The new website reflects Camilla’s work with Kundalini Yoga and inner development, creating a harmonious digital presence that feels calm, intuitive and trustworthy. Visitors are met with a calm and intuitive design, clear service descriptions and the ability to book directly.
Each page supports a sense of presence through visual elements that feel spiritual, grounded and professional. It is a balanced digital experience where every detail supports the brand.
”Erika is very attentive to my wishes, which makes our collaboration feel safe and trusting. My new website is inspiring and makes my business easier to run, while also improving my clients’ experience. The updated version of my logo is exactly as I imagined and truly reflects my brand in a beautiful and clear way.”
— Camilla, Sat Nam Atma Yoga
A long term collaboration with presence at its core
This assignment has been both heart led and harmonious, from the very first logo to the living digital platform of today. Our collaboration is ongoing, and I continue to support Camilla as new needs arise.
I am deeply grateful for the long term trust and look forward to continuing to grow alongside Camilla and Sat Nam Atma Yoga.
Would you also like to create a digital presence that truly feels aligned with who you are? You are welcome to explore my services here.