An event website for City Trollhättan needs to be more than a temporary campaign page that simply communicates dates and practical information. It must carry a broader ambition to create movement, engagement and trust.
In this assignment, I created two separate websites under the same umbrella. First Smaka på Trollhättan, then Amber Festival. Both projects required precision, yet with different strategic priorities.
About City Trollhättan
City Trollhättan is a collaboration between local businesses, property owners and the Municipality of Trollhättan. Since 2005, they have worked to strengthen the city centre and create an environment where people want to meet and operate.
When an organisation works with place development, digital presence becomes more than communication. It gathers stakeholders, drives traffic and shapes an experience long before visitors arrive on site.
A well considered event website for City Trollhättan therefore functions as a central hub for both communication and conversion.
A website for events with different needs
Smaka på Trollhättan
The project for Smaka på Trollhättan came through a recommendation from a local business contact whom I had recently met through NyföretagarCentrum Väst. When City Trollhättan later sought web expertise for the project, I was recommended, which led to the collaboration.
Previously, Smaka was hosted on an external event platform with technical limitations. This made it difficult to build a long term structure. I therefore created a completely new website based on their initial sketches, giving them full ownership of both content and future development.
The result was a larger platform with multiple sections for programme details, participants and practical information. The structure can be reused and scaled for future editions of this food festival in Trollhättan.
Amber Festival
After delivering Smaka på Trollhättan, I was entrusted with creating the website for Amber Festival, a brand new event in Trollhättan.
When City Trollhättan launched Amber Festival, traffic levels were higher and conversion was central. I built a more focused structure where the message lands quickly and visitors are guided smoothly towards ticket purchase.
This music festival in Trollhättan required a technical foundation capable of handling increased traffic. I ensured tracking, performance and stability from day one.
Structure for events in Trollhättan
The work began by defining the purpose of each website. An information platform and a conversion driven event website are not built in the same way, even if they share the same visual precision.
For Smaka på Trollhättan, I prioritised a clear menu structure and flexible content sections. The visual expression needed to reflect the on site experience. Every element contributes to a cohesive sense of quality.
For Amber Festival, the focus was on a strong core message and a short path from landing page to ticket purchase. I optimised the structure for mobile traffic, as the majority of visitors were expected to arrive through campaigns.
In both projects, I built a technical foundation designed to endure. Design without function loses value when traffic increases.
When an event website carries the load
City Trollhättan launched Smaka på Trollhättan in December 2025. The organisation gained its own platform, free from external limitations and ready for further development.
In early February 2026, City Trollhättan launched Amber Festival. Active ad promotion drove traffic to the new website immediately.
During the first month, the statistics showed:
- 2,200 impressions
- 1,400 clicks
- 992 unique visitors from search
Early bird tickets sold out in 9 minutes. This demonstrates how strong social media build up combined with a clear, conversion focused structure allows visitors to move quickly from interest to action.
When many users click at the same time, nothing can hesitate. The platform must carry the load, and it did.
The whole defines the outcome
An event website is never just an information surface. It reflects how carefully the structure is built behind the scenes and how clearly the ambition is anchored internally.
When multiple stakeholders are involved, the digital platform becomes the hub that holds communication, pace and experience together. The brand is defined by the whole, not by a single detail.
“We didn’t have the time to build the website ourselves and needed a solution that worked technically while also reflecting the feeling of Smaka på Trollhättan. Everything worked perfectly throughout the process and the result was exactly what we hoped for. The website truly reflects our brand and the experience we want to convey on site.”
— Lisa Larsson, Project Manager, Smaka på Trollhättan
Reflection
Collaborating with City Trollhättan has been particularly rewarding, as the projects were well anchored from the start and the material maintained a high level of quality.
A clear brief makes a difference. It creates direction, efficiency and room to elevate the final result. When expectations are defined, I can work with greater precision, explore new functionality and deliver at a level that matches the ambition.
It is also meaningful to contribute to the local business community in my own way. When structure, technology and design align, the result strengthens not only a single event website but the overall perception of the city.
In practice, every event website for City Trollhättan should maintain the same level of precision, regardless of scope.
When precision must hold
A digital platform should not only look refined. It must carry your ambition and remain stable when traffic increases. If you operate in an environment where precision, experience and cohesion matter, your web structure should reflect that from the first click.
Would you like to build a digital foundation that performs when it truly matters? Send an enquiry and we can explore the right structure for your organisation.