Designing the annual report for InfraCom Group AB (publ) is one of my most recurring and meaningful assignments. It is a project I look forward to every year, where structure, precision and visual clarity must work seamlessly together.
In this case study, I share how the collaboration began, how the process unfolds behind the scenes and what it takes to create a professionally designed annual report for a listed company.
About the client
InfraCom Group AB (publ) is a publicly listed IT company offering advanced services within cloud based telephony, IT operations, data centres and data communication. Through proprietary platforms and secure data facilities, the company serves business critical clients with high demands on availability, security and technical reliability.
The company’s vision is to become a leading provider of IT infrastructure solutions for the business market in Northern Europe.
How the annual report collaboration began
Before starting my own business, I worked for one of InfraCom Group AB (publ)’s subsidiaries. During that time, I occasionally freelanced internally for the parent company when design support was needed. This led to the design of two annual reports and one interim report, assignments that were both challenging and highly rewarding.
After launching my own company, I visited the office one day and caught up with former colleagues. They mentioned that InfraCom Group AB (publ) was looking for support with the 2024 annual report, but that no one internally felt confident working in the required software.
Since I already had experience with the project and worked in the right tools, I offered my help. Shortly thereafter, the assignment became mine. The collaboration continued in 2025, when I was again responsible for the design of the annual report.
The process behind annual report design
Creating an annual report for a listed company requires structure, visual judgement and close attention to detail. It is about more than presenting financial figures. It is a visual narrative of the year, where the company’s identity must be clearly communicated.
Throughout the process, my main point of contact has been the CFO of InfraCom Group AB (publ). The collaboration is focused and efficient. I receive the finalised text and financial material, and from there I build a cohesive and visually structured report.
All design work is carried out in Adobe InDesign, an industry standard tool for report design and print production. It provides full control over typography, layout and imagery in complex, multi page documents. This makes it particularly suitable for projects where precision, hierarchy and design must align seamlessly.
The project typically runs over approximately six weeks, with the highest intensity during the final two. During this period, revisions from the accounting firm and the board are incorporated. This requires flexibility, speed and a deep understanding of both content and visual structure.
The result of professional annual report design
The final outcome is a digital annual report in PDF format, published through InfraCom Group AB (publ)’s official channels and via the stock exchange. The report summarises the year, highlights the company’s business areas and builds confidence among investors, shareholders and other stakeholders.
It is a project where graphic design meets business strategy, and where every detail matters.
Explore the annual reports
Below you can view the completed PDF versions of the annual reports. Click an image to open the document. (The documents are in Swedish)
Client feedback
2025
“Simply put, Erika delivers. Between 1 March and 17 April 2025, she was responsible for the complete design of InfraCom Group AB (publ)’s annual report. She takes text and financial material and transforms it into a clear and visual whole that strengthens the company’s identity in the best possible way.”
— Hans Nilsson, CFO
2024
“Erika is an excellent external support for us when we need high quality presentations and reports. She brings her own ideas while remaining attentive to our needs. The most recent annual report turned out very well.”
— Hans Nilsson, CFO
Reflection on designing annual reports
Working with InfraCom Group AB (publ) is both rewarding and demanding. It is a project I genuinely look forward to each year, where I can combine structure, creativity and my passion for clear and well considered design.
If you are looking for support with annual report design or other key corporate documents, you are welcome to explore my graphic design services here.